Written by Andrew Anderson
Co-Founder of LaunchBox Pro
Coke Got It! YEAAAAA. Coke finally got it and changed their website design. Just to preface this post, this is not a slam against Coke by any means. It is just something that can happen to any of us, but Coke did provide a great lesson on how not to do things on your Website and they also show us how you can beat the big companies in almost any niche. So what happened next?
After half a dozen emails, and a bunch of blog posts,they finally got the message. I am not sure it was because I contacted the nice people at Warren Buffett’s company Berkshire Hathaway, because I contacted the PR department at Coke or what, but they did finally change it. They are also going to lose their Darwin Dodo Website Design Award that I gave to them last month as well. It is a good thing. I am glad that they finally got their Website fixed.
There are some great lessons to learn from this story. Watch the video and you see what I am talking about.
They went from this…
to this…
Don’t you think it looks better?
Think about how you can use the lessons that Coke.com gave us to improve your business. Also, please leave a comment and let us know what you think!
Cheers,
Tags: Berkshire Hathaway, Coke, Warren Buffett, Web Design
Hey there, I’m running IE 7, and I see a similar problem on this very site. Your launch date is obstructed by the search/menu bar – it just needs to scoot up a bit. I guess your designer(s) are testing only on IE 8? I wonder if it’s that way in IE 6 as well. It looks fine in Firefox.
I’m also unable to Take (the) Tour in IE 7, but again, Firefox is fine. All the other videos load properly in both browsers.
It’s next to impossible to down-grade to IE 7… the best way I’ve found to test older browsers is to install an older version of windows (vista for IE 7, XP SP2 for IE 6) on a VMWare virtual machine and disable automatic updates.
Obviously not a problem with the platform, just the skin and maybe a script or two. The system looks great, I can hardly wait to see it in action. I hope my input was helpful.
Thank you for the feedback, Anonymouse
Yes, we are testing a lot of new functions in all the browsers, including IE6,7 and 8. We are not great lovers of any version of IE, especially the older ones (6 and 7), though a lot of people are still using them (Why, we have no idea).
Our development team, however, is going to great lengths to make sure all functions in Profit Platform Pro work well in all the major browsers, which is no small task given the extensive range of features, design options, and functionality that we’ve built into Profit Platform Pro . . . a level never before seen in a WordPress frontend.
For anyone interested in our favorite browsers . . . currently our team works on a variety of Windows and Mac systems using either Firefox or Safari. We only used Firefox until a few weeks ago when Mozilla came out with a new release that was pretty unstable and which FireBug, one of the best tools for web developers, didn’t play well in. Chrome seems to be a viable alternative, but none of us use it extensively.
Thanks again for you comments!