Written by Andrew Anderson
Co-Founder of LaunchBox Pro

Coke Got It! YEAAAAA. Coke finally got it and changed their website design. Just to preface this post, this is not a slam against Coke by any means. It is just something that can happen to any of us, but Coke did provide a great lesson on how not to do things on your Website and they also show us how you can beat the big companies in almost any niche. So what happened next?

After half a dozen emails, and a bunch of blog posts,they finally got the message.  I am not sure it was because I contacted the nice people at Warren Buffett’s company Berkshire Hathaway, because I contacted the PR department at Coke or what, but they did finally change it.  They are also going to lose their Darwin Dodo Website Design Award that I gave to them last month as well.  It is a good thing. I am glad that they finally got their Website fixed.

There are some great lessons to learn from this story. Watch the video and you see what I am talking about.

They went from this…

to this…

Don’t you think it looks better?

Think about how you can use the lessons that Coke.com gave us to improve your business. Also, please leave a comment and let us know what you think!

Cheers,